At Environmental Tectonics Corporation, I worked closely with upper management and an engineer team to reimagine their biggest and most lucrative business unit, Aircrew Training Systems. My biggest but most rewarding challenge was working with machinery images on busy and unattractive backdrops since most photography took place on the onsite shop floor due.
I was greatly inspired by the powerful movement of their Centrifuge products.The circular motion theme and cold blues highlighted a focus on movement and advancement that was translated throughout deliverables and presentations, allowing the brand to embrace a tech-forward voice.
On site, they kept one for training pilots and to show off to awed students during their annual summer camp.
On site, they kept one for training pilots and to show off to awed students during their annual summer camp.
Utilizing branding elements I established within each business unit, I was able to implement them cohesively within the company's overall look within their annual report each year. I strived to reflect the company's innovative and mechanical foundation through structure and motion.
